Nigerian breweries out with new products

Nigerian breweries launches roots, bitters with African herb extract

Nigeria’s biggest brewer, Nigerian Breweries has launched a new and healthy low sugar drink, ACE Roots which is a second installment of the ACE series.

ACE Roots was unveiled on Friday, February 27, 2015 at a trade launch which held at the Havens Event Centre in Ikeja in the presence of key distributors, stakeholders and celebrity guests like like Wande Coal, Black Magic, BEAT FM OAP, Gbemi Olateru-Olagbegi, Korede Bello, EFA and DJ Lamboghiny in attendance. 

Also present were representatives from Nigerian Breweries including the Sales Director, Hubert Eze , Zonal Regional Manager, Opeyemi Oluwalusi, Senior Brand Manager, CSD and ACE, Nnenna Ifebigh-Hemeson, Regional Business Manager, Moses Ogbodo and Marketing Manager, Non-Alcoholic Drinks, Olayinka Bakare.

ACE Roots has a delightful, flavoured African tang for health conscious Nigerians who want to relax and celebrate their African identity.

Speaking during the launch, Nigerian Breweries Marketing Director, Walter Drenth said “Today’s Nigerian youth is implicitly and explicitly African. They want the Africa in their food, they want Africa in their music, they want Africa in their fashion, and they also want Africa in what they drink when relaxing and having fun which is why we decided to create a product with an authentic African soul like those who drink it.”

  

ACE released its first variant ''Passion Apple Spark'' in December 2014. ACE Roots is made up of 14 natural fruits and herbs with low sugar all mixed in a unique 60cl bottle and sleek can with metalized labels. It will be available for sales beginning from this week.