Obioma May Aruh, nee
Okoronkwo, deals in textiles, a business she has been into for about two
decades. After receiving a degree in English from Imo State University, now
Abia State University and later a master’s in Business Administration from the
Lagos State University, she went ahead for a diploma in Textile Designing which
has a fascination for her. She has toured most parts of the world showcasing
and promoting Nigerian fabrics in her own little way. The opinion of this
textile guru concerning the nation’s fashion industry is encouraging. “The
Nigerian fashion industry is doing pretty well. That is my candid opinion. At
least for now, you can see that most fashionistas wear Nigerian fabrics such as
Wax, which is fondly known as Ankara, Aso-oke, Adire, to mention but a few.
Interestingly, fashion designers are contributing immensely to the growth of
the fabric industry here because they are the ones that are busy churning out
mind-blowing styles,” she says.
One other thing that
gives her great pleasure is the way Nigerian fabrics are being accepted abroad.
“Each time I travel out of the country, it gives me great pleasure to see
Nigerian wax being worn by white fashionistas, especially during summer. They
wear them with shoulders high. They use Nigerian wax to design knickers,
trousers, cat suits, et cetera. I also make bold to say that I’m one of the
Nigerian fabric promoters abroad because I won’t be caught wearing anything else
apart from designs made with our fabrics. If it is winter, I design something
that would cover me well from cold. I may add a hood to it that would take care
of my head, with some furs and wool for warmth on the body of the dress. I will
still come out looking good in my African attire. Most white ladies tend to
love what I wear because I would definitely stand out,” Aruh said.
A mother of three, she
was spotted on the red carpet of the Nigerian Fashion Television Show organised
by Galaxy TV. She spoke authoritatively about fashion on the occasion. That was
where she unveiled tips she must put into consideration before stepping out for
red carpet shows. “I prepare for it really because I wouldn’t want to be taken
unawares. But my preparation would depend on the type of event I’m attending
and what I have on the ground. If it is a fashion event, I must step out
looking dashing but what I wear must have a touch of African class,” she
stated.
Seen as an ‘iron lady’
in the fashion world, Aruh did not hesitate in pointing out style blunders
common in our society. “That has to do with dressing and leaving your vital
parts on display. I don’t know what women who do that would gain or want to
achieve. This is very awkward. Being semi nude is not being fashionable. You
can be properly covered up and still be admired. In fact, I see ladies who
dress leaving vital parts of their body open as those who don’t have good
things to wear. That is a cheap way of removing people’s attention from the
shabby outfits they are wearing. Ladies, please exposing your body is not
fashion,” she counselled.
Her fashion sense is
not far from what you expect. She said: “I consider my good looks first. I will
also make sure that what I’m wearing fits me without exposing my body. Not
because I’m married with three children. After all, most mothers do that,
including some that are old enough to be called grand-mothers. My reason for
not trying that is because it is not decent for a lady to expose her body,
knowing that you will be addressed the way you are dressed. You will only
attract the wrong kind of men if you do so.”
To married women who
have stopped paying attention to their dress sense and feel that no one looks
at them, this fashion pundit has some words: “If you ignore your look and dress
sense, know that some ladies may win the attention of your husband. My advice
is that you continue to dress well. Marriage shouldn’t inhibit good-looking. In
other words, that you are married does not mean you should look unkempt. Try to
look hot for your husband the way you were when he was courting you.’’
Good talk. My kid sis is always on point.
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